Why Chardonnay and Breast Cancer?

Women buy two bottles of Chardonnay for every one bottle of all other varietals combined. Because Women are the most active supporters in the Breast Cancer community it makes sense to pair the pink ribbon with the most popular varietal for Women. The demographic of women that are the most generous towards charitable organizations (35-60 years old) also tend to choose Chardonnay as their varietal of choice disproportionately to the entire gender in general.

Susan G Komen for the Cure

• Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists
• Due to events like the Komen Race for the Cure, nearly $1 billion has been invested in research, education and health services, becoming the largest source of nonprofit funds dedicated to fight against breast cancer in the world.
• Komen has survivors and activists in 125 cities and communities, more than 100 Komen Race for the Cure events in the United States and three International Affiliates.

Breast Cancer Statistics

• Every three minutes a woman in the United States is diagnosed with breast cancer. In 2006, an estimated 212,920 new cases of invasive breast cancer are expected to be diagnosed, along with 61,980 new cases of non-invasive breast cancer. And 40,970 women are expected to die in 2006 from this disease.i
• Breast cancer is the leading cancer among white and African American women. African American women are more likely to die from this disease.ii
• One in eight women are diagnosed with breast cancer
• One in seven women in Southern California are diagnosed with breast cancer

Why Merlot and AIDS

Merlot is one of the most popular varietals in general. Within the Gay community Merlot tends to be one of the top two varietals of choice in mostly all studies. The Gay community is also the most involved and directly affected by the AIDS virus in the U.S.. It makes sense that Merlot would be paired with an AIDS charity.

AIDS statistics

• More than 25 million people have died of AIDS since 1981.
• Young people (15-24 years old) account for half of all new HIV infections worldwide – around 6,000 become infected with HIV every day.
• Of the 6.5 million people in developing and transitional countries who need life-saving AIDS drugs, only 1.3 million are receiving them.

Why Cabernet and Autism?

Generally men choose Cabernet over all other varietals. It makes sense to pair Cabernet with Autism because four in every five people affected by Autism is male. In addition, Autism tends to be one of the few causes that have as many men who show generous support for it as women. This is probably because it affects 1 in every 150 children, and for each child that has autism there is a mom and dad who is the parent of that child.

Who we are giving to: CAN (Cure Autism Now)

• The largest provider of support for autism research and resources in the country
• Since it’s founding, CAN has committed nearly $39 million in its first 10 years
• CAN has helped triple the number of scientists working in the field of autism
• Of the 18 national chapters for CAN, three are located in Southern California (San Diego, Orange County and Los Angeles)

Autism Statistics

• More than a disorder, autism is a national health crisis affecting more than 1.5 million Americans and costing the country more than $90 billion annually
• Autism is the fastest-growing developmental disability in the United States.
• A child is diagnosed with autism every 20 minutes and it now affects one in every 150 children.